One of the toughest things to do when you are a small business is to try and battle it out with the big companies in your market. You will not have the budget that they have, and so you might feel like you are not in any place to make any headway. That might be true in the brick and mortar world, but it's not the truth when you are dealing with the online space. There are plenty of places where you can actually make a dent. Unlike in the brick and mortar world where you have a limited amount of space to make a name for yourself, and you might literally be overshadowed by a competitor, that's not the case with the online cyberspace. The space is endless, essentially, and you can create a site that has reasons that it will draw attention from potential customers.
Produce Interesting, Informative Free Copy
One of the best ways to get people to your site over competitors is to create original, compelling, and usefull copy. This copy is something that people will search out and want to read. It's valuable in that it gives people something. For instance, if you run a health website selling vitamins, you might want to have copy written that tells people the difference between fat-soluble vitamins and water-soluble vitamins.
Create Eye-catching Infographics
If you're not too keen on writing compelling copy, or maybe you don't want to spend too much time on it, then you can go ahead and commission really interesting infographics. These are great because people share them on Instagram, Facebook, Twitter, Pinterest, and lots of other sites. So, create a unique info-graphic, put your website or company logo on the image (so that when it's replicated, you will get visits. )
Hire A Search Engine Optimization Company
Perhaps the most important thing you can do is hire a search engine optimization company. These companies are skilled at finding ways to boost your companies ranking in the search engine results. What this means is that when someone searches for a phrase (vitamins to help you lose weight, for instance), you will rank in the first few results. This is important because you want people to see your results before they see others. The reason you want to hire someone as opposed to doing it yourself is that you will not have to spend countless hours learning about search engine tactics, which can be very difficult to learn.