Whether your firm is a small practice just getting started or a large, well-established firm, a large part of your company's success will depend on marketing. It is imperative to reach a large client base in order to grow your business. In a highly saturated field such as law, it is important to stand out from the crowd. Using effective legal marketing strategies is a great way to do just that, and in today's tech-motivated world, maintaining an online presence has become more important than ever.
An informative and aesthetically pleasing website is a great start to building an online presence. There are a few critical points that you want to be sure to hit when designing your website. Make sure your website has been indexed so that it will be found easily through a Google search. A website does little to no good if potential clients are not able to access it. Ensure that your website is mobile-friendly. Many viewers will be utilizing a mobile device when searching for a law firm. A simple way to find out if your website is mobile-friendly is by using Google's Mobile-Friendly Test. It is also very important to have your contact information prominently displayed on the home page of your website. Refrain from using "learn more" links to access that information. Lastly, and perhaps most importantly, make sure your website is secure. Install an SSL certificate to provide secure, encrypted communications.
Additionally, being active on social media has become integral to modern marketing and is a great way to connect with clients. Maintain a presence on several different platforms, as they are used in various ways. One of the most important aspects of advertising on social media is to have a good understanding of the demographic you are trying to reach and use audience targeting tools to direct your content. Although social media is an informal way of communicating, it is important to always present a professional image.
Utilizing email is another great strategy for online marketing. Consider sending out a newsletter containing high-quality content. Offer free consultations and employ the use of referral bonuses to garner more attention for your firm. Be sure to include links for your website and social media accounts on any emails you send.
One last tip for effective online marketing is to track and measure your results. Inviting new clients to fill out a quick questionnaire regarding how they heard about your firm is a great way to do this. If the majority of your new clients are coming from a particular social media platform you may want to focus on that one or make improvements to the others to acquire new business from those sources.
